Early peek: Lineup for next year's Super Bowl starts to take shape

11/29/2012 | Advertising Age (tiered subscription model)

Volkswagen will return with Deutsch L.A., minus the dogs; PepsiCo's Doritos is back with its amateur ad-contest promotion; and Wieden+Kennedy will create a spot for Oreo cookies and potentially Coca-Cola as well, according to this early cheat sheet on next year's Super Bowl commercials. Though the creative playbook is mostly secret, many of the players, who spent about $3.8 million a package, have been announced.

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