General Mills is prepping a campaign for Lucky Charms cereal aimed at adults who enjoyed the brand growing up. Nearly half of the cereal's consumers are adults, and sales were up 5.64% in the past year, according to SymphonyIRI. One Saatchi & Saatchi commercial shows a woman in an office kitchen tasting Lucky Charms and admitting she "forgot how good these taste."
General Mills finds adults at the end of Lucky Charms rainbow
SmartBrief Job Listings for Media
|VP, Client Partner, Digital Marketing||
|Santa Monica, CA|
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.