General Mills finds adults at the end of Lucky Charms rainbow

11/29/2012 | Advertising Age (tiered subscription model)

General Mills is prepping a campaign for Lucky Charms cereal aimed at adults who enjoyed the brand growing up. Nearly half of the cereal's consumers are adults, and sales were up 5.64% in the past year, according to SymphonyIRI. One Saatchi & Saatchi commercial shows a woman in an office kitchen tasting Lucky Charms and admitting she "forgot how good these taste."

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