How marketers benefit from longer cable series episodes

11/29/2012 | MediaPost Communications

FX's move to expand five episodes of the hit series "Sons of Anarchy" from 60 minutes to 90 is a win-win for the network and its ad clients, Wayne Friedman writes. The flexibility in scheduling allows FX to distinguish its brand from broadcast network rivals, and provides its marketing clients with multiple airings of their ads, via debut episodes and the typical two to four repeats of new installments on the debut and shortly thereafter.

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