How to write news releases that boost your SEO

11/29/2012 | Inc. online (free registration)

You can make your news releases more effective for search engine optimization by sticking to a standard structure that includes a headline, introduction, body text and boilerplate, Aaron Aders of Slingshot SEO writes. Include multimedia attachments if possible, but avoid peppering your release with an overwhelming number of links, he recommends. "Using too many links can make a press release appear 'spammy,'" he writes.

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