Starz sendoff for "Spartacus" to include special digital content

11/29/2012 | Adweek · Multichannel News

Starz has created a "transmedia" experience around "Spartacus," which will begin its last season in January. The effort, dubbed "The Battle for Nuceria," is built around a series of 16 online and mobile "missions" for fans incorporating 140 minutes of special content, with participants eligible to win a trip to Rome.

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Adweek · Multichannel News

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