Use social media to supercharge sales

11/29/2012 | Sales Benchmark Index

In the current selling climate, it's imperative for account executives to become active on social media sites such as Twitter, LinkedIn and Facebook, writes Tony Albachiara. "Your prospects are undoubtedly already spending time in these channels. ... Your AEs need to have a strong presence and engage these prospects from the start," he writes.

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Vice President, HEDIS & Performance Outcomes
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Dayton, OH