Who wins when boomers dine out more?

11/29/2012 | Wall Street Journal, The

Baby boomers are dining out more, driving sales at Panera and other chains while putting a strain on quickservice chains that have traditionally catered to a younger crowd, analysts say. "Restaurants shouldn't stop marketing to the younger generation, but this older group has more money, so why not go after them?" said NPD Group's Bonnie Riggs.

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Wall Street Journal, The

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