Some big marketers hesitant about buying Super Bowl ads

11/30/2004 | Adweek

Fox so far has sold at least 75% of the 58 30-second slots that will be available during the Super Bowl game on Feb. 6. While interest from advertisers is big, there's more hesitation and foot-dragging from marketers than usual; for example, Monster, Adidas and Volvo are still pondering whether to make the $2.4 million-per-spot investment.

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