Teenagers, especially girls, multi-task media

11/30/2005 | Advertising Age (tiered subscription model)

More than one-third of teens goes online "regularly" while watching TV, with an additional 30% doing so "occasionally," according to a study commissioned by media planning agency Media Head. Girls show a special propensity for media multi-tasking, combining radio listening and TV viewing with mobile text messaging, telephone conversations, Web browsing, print magazines and newspapers and other media.

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