IAB launches campaign promoting interactive

11/30/2006 | Adotas

The Interactive Advertising Bureau (IAB) is launching a campaign called "Media More Engaging," spotlighting interactive as the most engaging, targetable and measurable advertising medium. The campaign includes a micro-site that offers how-to advertising strategies for e-mail, video, local, search, mobile and in-game advertising, as well as advice on using the Web for lead generation.

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SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
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