Bollore ups stake in Havas

11/30/2007 | Advertising Age (tiered subscription model)

French financier Vincent Bollore, the largest shareholder of both the Havas holding company and its rival Aegis Group, has expressed interest in merging Aegis, which encompasses the Carat media-agency network, and Havas's MPG media division. Bollore's stake in Havas is nearing 33%, at which point, under French law, Bollore would be required to bid to take over the firm in its entirety.

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