Steve Cousino, ACC, CTA, LS, of Sunnyland Tours & Travel in Springfield, Mo., offers suggestions for travel agents who want to make the most out of being an exhibitor at a trade show. First, Cousino says, agents need to understand what their expectations for the show are. He also says that agents should carefully choose which trade shows they attend. "Consider the market segment, location, time of year, and past trade show history," Cousino writes. "It's very important to make sure the trade show you select targets the right people."
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