Macy's "Believe" campaign calls on nostalgia

11/30/2009 | Adweek

JWT's "Believe" campaign for Macy's, which began last year, will escalate this season with street teams, a Santa Tour, TV ads, an online contest, and in-store "Believe Stations" for letters to Santa and Make-A-Wish donations. The program culminates in "National Believe Day" on Dec. 11, with the Macy's animated special "Yes, Virginia" airing on CBS.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Director of Retail Operations
Glacier Park, Inc.
Columbia Falls, Montana
Warehouse Systems Manager
Pleasant Prairie, WI
Store Operations Manager - Little Rock
The Container Store
Little Rock, Arkansas
Process Improvement Manager
Pleasant Prairie, WI
Merchandise Coordinator
Tractor Supply Company
Brentwood, Tennessee