Macy's "Believe" campaign calls on nostalgia

11/30/2009 | Adweek

JWT's "Believe" campaign for Macy's, which began last year, will escalate this season with street teams, a Santa Tour, TV ads, an online contest, and in-store "Believe Stations" for letters to Santa and Make-A-Wish donations. The program culminates in "National Believe Day" on Dec. 11, with the Macy's animated special "Yes, Virginia" airing on CBS.

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