Wal-Mart taps new ad partners with marketer co-op spots

11/30/2009 | Advertising Age (tiered subscription model)

Wal-Mart has been able to boost its marketing budget significantly through an innovative co-op ad program in which partner brands like the "Madden 10" video game series and Unilever's Dove get prominent mention. "It seems like Wal-Mart has really nailed it, when you look at the integrations," said Jon Kramer, chief marketing officer of Alliance Sales & Marketing. "This whole 'Save Money. Live Better.' position just seems to fit with all these brands."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY