Are you asking the right kinds of questions?

11/30/2011 | ArtPetty.com

Too many strategic decisions are made with a focus on questions like "how?" "who?" and "when?" writes Art Petty. Your decision-making should also include "what?" and "why?" -- shifting the focus from operations and execution, and making sure that your strategy offers something that your customers actually want and that's easily differentiated from rival products and services.

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