Hotels use social media to provide personal experience, writer says

11/30/2011 | 4Hoteliers

Expect more hotel chains to get better acquainted with their business-travel guests via Facebook, Twitter and other social media sites. A recent survey shows that 74% of business travelers are irked by what they perceive as impersonal treatment from hotel staff. "The bottom line is simply courtesy and where, when and how that courtesy is displayed can make all the difference," Melanie Nayer writes.

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