Magazines scale back on fancy but costly tablet features

11/30/2011 | Adweek

Interactive elements in tablet versions of magazines aren't proving much of a draw for readers, and print magazines going digital and mobile and pulling back on the costly features. The key goal is to provide "a great reading experience reading the tablet," says Steve Sachs, executive vice president of consumer marketing and sales at Time Inc. However, others warn that digital enhancements can produce better engagement and more revenue over time.

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