Perdue chicken leaves Deutsch for Via

11/30/2011 | Advertising Age (tiered subscription model)

Perdue has ended a 40-year relationship with Deutsch for a small independent shop in Maine called Via. Perdue spent $18.8 million last year on advertising. "Their emphasis on creativity across traditional and digital platforms and on analytics/ROI, in addition to their impressive client roster, convinced our team that Via was a great fit," said Perdue Chief Marketing Officer John Bartelme.

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