5 ways retailers can get more mileage from social media

11/30/2012 | SmartBrief/SmartBlog on Social Media

Retailers shouldn't rely on search alone to drive their e-commerce efforts, Becky Robinson writes. Social media can also be a powerful way to drum up business, as long as companies are creative and customer-focused. "By integrating social media into your marketing efforts, you will likely see an abrupt turnaround in your traffic and sales," Robinson writes.

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