How Robert Scoble put Quora on the map

11/30/2012 | Matchstick (Toronto)

In late 2010, Robert Scoble blogged about the then-new Quora network -- and the site saw its new-user registrations quadruple in a matter of days. That kind of endorsement is "the holy grail of Influencer marketing: a positive, word of mouth recommendation that scales and has a measurable impact on the brand's business," writes Patrick Thoburn.

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Matchstick (Toronto)

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