Long lines were responsible for most Black Friday buzz

11/30/2012 | Advertising Age (tiered subscription model)

Black Friday brought retailers plenty of online buzz, but much of the chatter was due to frustrated shoppers complaining about the length of the lines they were waiting in, writes Mallory Russell. "For the majority of retailers it was the shopping itself -- or the waiting to shop -- causing the most buzz, not their carefully planned commercials," Russell writes.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO