Mobile is rapidly becoming the consumer preference in gift cards

11/30/2012 | MobileCommerceDaily.com

Mobile gift cards are fueling consumer use of gift cards, given the convenience they offer over plastic gift cards, according to Tango Card, which projects digital card sales in 2012 will be 10 times higher than last year's total. "This is a massive shift from last Christmas to this year when this functionality did not exist; not only are consumers using it, but it is the No. 1 thing that they are asking for," said Tango CEO David Leeds.

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