Tablet users are warming to Google's new swipeable ad formats, which allow brands to create galleries and instant video players as part of their ad units, the search giant says. A swipeable gallery campaign by Finnair had a 5% interaction rate, more than twice the 2.37% rate seen on Google's pre-iPad DoubleClick network, and 12% of interacting users subsequently clicked through to Finnair's website.
Mobile users love swipeable ad formats, Google says
SmartBrief Job Listings for Retail
|Staff Accountant-General Accounting||
Total Wine & More
Crescent Electric Supply Co.
|Cedar Rapids, IA|
|Customer Service Operations Director||
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Ross Stores, INC
|Project Manager, Store Planning & Construction||
The Vitamin Shoppe
|North Bergen, New Jersey|