Social media contests can give a company a friendly profile

11/30/2012 | MarketingProfs

Consider running a contest to activate a business-to-business social media campaign, ShortStack CEO Jim Belosic says. Social media can be perceived as a friendlier approach; people love contests and promotions and tend to share them; and it's the sort of campaign that can show the company's personality, not just its products, he writes. As a bonus, the entry form can be a source of customer data, Belosic writes.

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