Want viral content? Focus on the basics first

11/30/2012 | Andy Sernovitz blog

Viral marketing isn't a strategy. It's the result of good content, good customer relations -- and a little bit of luck, writes Andy Sernovitz. "Run away if someone promises that they can make your video go viral. They can't. It's a scam," Sernovitz writes.

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Andy Sernovitz blog

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