"Incredibles" scores with high-tech marketing

12/1/2004 | Forbes

One of the most incredible things about "The Incredibles" may be how The Walt Disney Co. and Pixar Animation Studios have marketed the blockbuster animated film over mobile phones and the Web. By using their phone or logging on the Disney Mobile Web site, fans can download Incredibles wallpaper graphics, video games, ring tones and more.

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