Commentary: What CMOs need to know about Web analytics

12/1/2005 | ClickZ

Shane Atchison, co-founder of analytics firm ZAAZ, discusses the "five things every CMO must know about Web analytics." It is critical to establish online marketing objectives and determine how to measure their performance.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
Solutions Engineer
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY