Shane Atchison, co-founder of analytics firm ZAAZ, discusses the "five things every CMO must know about Web analytics." It is critical to establish online marketing objectives and determine how to measure their performance.
Published in Brief:
|VP, Client Partner, Digital Marketing||
|Santa Monica, CA|
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.