When good "Ideas" aren't enough: Panasonic drops Grey

12/1/2005 | Advertising Age (tiered subscription model)

WPP's Grey Worldwide is losing the Panasonic account, even though the electronics giant has tripled its market share in the wake of the agency's "Ideas for Life" campaign that launched in April. The move has more to do with an internal shake up of Panasonic's North American operations than with Grey's performance, a spokesman for Panasonic said.

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