When good "Ideas" aren't enough: Panasonic drops Grey

12/1/2005 | Advertising Age (tiered subscription model)

WPP's Grey Worldwide is losing the Panasonic account, even though the electronics giant has tripled its market share in the wake of the agency's "Ideas for Life" campaign that launched in April. The move has more to do with an internal shake up of Panasonic's North American operations than with Grey's performance, a spokesman for Panasonic said.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA