A-B to market, distribute imported beer brands in U.S.

12/1/2006 | Advertising Age (tiered subscription model)

Anheuser-Busch Cos. has become the American distributor and marketer of top-selling imported beers including Beck's, Stella Artois and Bass Pale Ale, under a deal with InBev USA. It's not known how the pact will affect existing agency relationships, with Beck's repped in the U.S. by Publicis Groupe's Leo Burnett, Chicago; Stella Artois at Interpublic Group's Lowe Worldwide, and Bass handled by Interpublic's McCann Erickson, New York.

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