Pepsi favors Gatorade, Quaker

12/1/2006 | Chicago Sun-Times (free registration)

Though Gatorade is the "crown jewel" of PepsiCo's Quaker Tropicana Gatorade division, the Quaker brand has experience a 10% bump in sales and is a "pleasant surprise," Pepsi's CEO said. The company will introduce Gatorade A.M. next month and Quaker Mini Delights rice cake in the spring.

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