Ad bartering coming to forefront

12/1/2008 | Adweek

The economic slowdown is bringing the longstanding practice of ad bartering into the open, with some agency RFPs from marketers reportedly asking shops to list their experience in this area of negotiation. "This used to be a business you had to go and aggressively seek out," said Kal Liebowitz, CEO of independent media agency KSL. "Now, clients are raising their hands" and initiating the conversations.

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