Ad bartering coming to forefront

12/1/2008 | Adweek

The economic slowdown is bringing the longstanding practice of ad bartering into the open, with some agency RFPs from marketers reportedly asking shops to list their experience in this area of negotiation. "This used to be a business you had to go and aggressively seek out," said Kal Liebowitz, CEO of independent media agency KSL. "Now, clients are raising their hands" and initiating the conversations.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY