Campbell Soup, Wendy's tie in with "Tale of Desperaux"

12/1/2008 | Brandweek

Universal's G-rated movie, "Tale of Desperaux," will have tie-ins from Campbell Soup, Wendy's, Mama Rosa's Pizza, Nutella, Borders and others. The film, set to open Dec. 19, is positioned to do well, but Campbell also was attracted by the story line, in which soup is a rare and forbidden treat.

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