Advertiser Optimism Report shows brighter outlook

12/1/2009 | Advertising Age (tiered subscription model)

The Advertiser Optimism Report for Fall 2009, a survey of more than 1,500 marketer and ad agency pros, saw a slight uptick in optimism for the next year in ad spending. Ken Pearl, CEO of Advertiser Perceptions, said: "We were going in a downward spiral as it relates to optimism for the past two years. And all of a sudden we are seeing significant movement in the other direction."

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