Dockers targets next generation of khaki-wearers

12/1/2009 |

Dockers is trying to boost its appeal with a younger generation of men by adding new colors and styles to its line of casual pants. The new approach from the Levi Strauss & Company unit is being touted in a multiplatform campaign created by Interpublic Group's Draftfcb that features the tagline: "Wear the pants."

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