At KFC, charging per calorie makes cents

12/1/2009 | American City Business Journals

In a new promotion designed to highlight its healthier offerings, KFC is selling its Kentucky Grilled Chicken combo meals for a penny per calorie, or $3.95 for a 395-calorie dinner. The subsidiary of Yum! Brands has also launched an ad campaign that compares its calorie counts to competitors' offerings, including a grilled-chicken sandwich at McDonald's and a 6-inch Subway BMT.

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