Make your risk tolerance known

12/1/2009 | Strategy+Business magazine (free registration)

Risk may have fallen out of fashion, but it remains an essential part of business, Alan Gemes and Peter T. Golder write: "[W]ell-considered risk taking is critical, not just for the success of individual companies but also to enable a properly functioning economy." They suggest making your risk appetite clear so stakeholders are aware before they invest.

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