AmEx rewards can buy virtual goods

12/1/2010 | Mediaweek

Casual-games maker Zynga and American Express are partnering in a deal that allows charge card reward points to be cashed in for virtual goods in social games such as "FarmVille" and "FrontierVille." The promotion includes virtual goods created for the exclusive purchase of AmEx cardholders.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA