How A&W developed its direct marketing campaign

12/1/2010 | Direct Marketing News

Yum! Brands invested in an aggressive multichannel marketing campaign to promote a new $3 value meal at its 640 A&W Restaurants, striving to make each piece consistent with the chain's brand positioning, says CMO Barry Westrum. Social media played a key role in raising awareness about the new offering and helped boost the chain's Facebook fan base.

View Full Article in:

Direct Marketing News

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Baking & Pastry Chef Instructor
The Culinary Institute of America - Greystone Campus
St. Helena, CA
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations