Chinese brands struggle to win over American shoppers

12/1/2011 | Asia Times

U.S. consumers remain suspicious of Chinese brands, which makes it hard for B2C companies to build significant export businesses. Experts say it's easier for B2B companies to win acceptance, with industrial buyers far more likely to put price and quality ahead of brand names. "B2B is, for Chinese, a much more comfortable fit, because it minimizes the gap between cultures," says consultant David Wolf.

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