Column: Hotels should maintain up-to-date website information

12/1/2011 | 4Hoteliers

Hoteliers should adopt a system for ensuring that the information and events on the hotel's website are up to date, writes business coach Caroline Cooper. Hoteliers should also stay alert for the latest trends in their local area. "There's nothing worse than seeing a hotel website advertising something that took place six months ago; this will surely leave your prospects with the impression that you simply don't care," Cooper writes.

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