Hits and misses from Social Fresh Baltimore

12/1/2011 | Social Media Today

Social media marketers gathered in Baltimore this week to share successful and less successful strategies. There was plenty of love for often-neglected technologies such as text messaging, Tracy Gold writes, but attendees gave QR codes short shrift. "QR codes can be cool, but they can also be wasteful and ridiculous. Whatever you do, provide multiple options for access," Gold writes.

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