How to write a deal-closing e-mail

12/1/2011 | Inc. online (free registration)

While in-person meetings and telephone calls are generally preferable forums for closing a business deal, a well-written e-mail can also work in some circumstances, writes Geoffrey James. An effective message should start by expressing your understanding of the prospect's problem, he recommends. It should go on to discuss the solution your company can provide and describe what sets your business apart from other organizations.

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