Ben & Jerry's gets 20% boost in Instagram followers from ads

12/1/2013 | Adweek

Ben & Jerry's has secured more new followers and "likes" than any other advertiser using the new Instagram ads, according to Statigram and Curalate data. Ben & Jerry's has gained more than 50,000 new followers, a 20% increase for the ice cream shop, and its ads have fewer negative comments than others on the site.

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