How to optimize your e-mail marketing efforts

12/1/2013 | SCORE Small Business Success Blog

Despite the proliferation of mobile and social marketing options, e-mail is still an effective way to engage with consumers, and small businesses can maximize their efforts on this platform in a number of ways, writes Dan Beldowicz, creator of Social Media BS. Consumers prefer company-branded e-mail accounts, which can be obtained after setting up a domain name, Beldowicz notes. And focus on generating your own subscriber list by offering real value to customers, he recommends.

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