Online ad legend now tackles "audience management"

12/2/2003 | Advertising Age (tiered subscription model)

Dave Morgan, the creator of RealMedia, once a pioneering online ad company that built infrastructure for ad-supported Web sites, is now with a new company, Tacoda, which specializes in tools for online audience management. In an interview, Morgan talks about the current and future state of managing Web site customers.

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Advertising Age (tiered subscription model)

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