Wal-Mart's copycat strategy pays holiday dividends

12/2/2005 | Advertising Age (tiered subscription model)

For Wal-Mart Stores, imitation is turning out to be the sincerest form of upstaging rival Target Corp.. The retail giant paired Target-style upscale advertising and merchandise with deep Black Friday discounts to top its rival in same-store sales gains for the first time in 18 months.

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