Pinnacle Foods relaunches old brands

12/2/2007 | NYTimes.com

Pinnacle Foods Corp. has purchased well-known packaged food brands, including Lender's Bagels, Vlasic Pickles and Mrs. Butterworth's, and reintroduced them to the market with a new twist. The Mountain Lakes, N.J.-based company has added more nutritious options to attract the increasing number of health-conscious U.S. consumers.

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