Report: Net to drive ad growth in 2008

12/2/2007 | Advertising Age (tiered subscription model)

Worldwide online ad spending, which is projected to grow from $36 billion this year to $44.6 billion in 2008, offers a bright note in an otherwise mixed report from ZenithOptimedia. North American ad spending is projected to rise 4.1%, while spending worldwide is likely to rise by 6.7% in 2008, despite a "quadrennial kick" from the Olympics, the U.S. presidential election and a European soccer championship.

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