Automakers revise pitch to Congress amid steep sales decline

The Big Three automakers submitted plans to Congress for restructuring amid news of a 37% dive in U.S. auto sales in November to the lowest annual rate in 26 years. General Motors, Ford Motor and Chrysler are now seeking as much as $34 billion in U.S. government aid. GM's president and chief operating officer, Fritz Henderson, sad: "Absent support, the company can't fund its operations." While the business plans submitted by Ford and Chrysler reportedly were short on specifics where marketing expenditures were concerned, GM appears ready to shelve or scale back its Saab, Saturn and Pontiac nameplates and cut as much as $600 million in marketing spending by 2012.

View Full Article in:

Los Angeles Times (tiered subscription model) · Advertising Age (tiered subscription model) · Bloomberg

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO